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RETAIL | CHENNAI SILK PALACE | 2020
Chennai Silk Palace
Chennai Silk Palace is an Indian fashion store which famous among the local Indians. This project aims to enhance customers’ walk-in experience by providing better product display areas and integrating with digital devices, allowed customers to shop comfortably and search their preferences among a variety of products conveniently. The interior with a blue folding structure helps to reflect the identity of the brand and deliver a message to the customer.
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Sketch Stage
In this stage, the feature was placed inside the model to explore ideas on how can it separate the interior spaces.



FURNITURE LAYOUT PLANS
Development Stage
Using furniture and partition walls to make the customers unconciously walking in “fold over” pattern.
SECTION A-A
SECTION B-B





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